Accounting terminology describes 'goodwill' as that part of business value over and above the value of identifiable business assets. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attribu... http://www.consensio.com.au/archives/20

Consensio has specialised in start-up brands for the local Australian market since 2001. It is evident that successful start-up brands undergo a process of intangible asset development, ideally underwritten by everyone in the organisation. Parts o... http://www.consensio.com.au/archives/17