Research has found intangible resources explain performance variation in firms. To be precise, the interaction and combinations of resources create sustainable competitive advantage according to Galbreath & Galvin (2006, 164). However, simply... http://www.consensio.com.au/archives/26

As I discussed in my earlier post about the Intangible Asset Value Chain, small firms and start-ups are particularly exposed to the 'chicken and egg' situation. Should they just invest in 'tangible asset' creation and development? And when and how is... http://www.consensio.com.au/archives/21

Consensio has specialised in start-up brands for the local Australian market since 2001. It is evident that successful start-up brands undergo a process of intangible asset development, ideally underwritten by everyone in the organisation. Parts o... http://www.consensio.com.au/archives/17