Intangible assets remain definition bound and thus subjective. In brand and design practice, most professionals don't acknowledge that what they are delivering as business service is considered a difficult return on investment for their clients. ... http://www.consensio.com.au/?p=30

Accounting terminology describes 'goodwill' as that part of business value over and above the value of identifiable business assets. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attribu... http://www.consensio.com.au/archives/20