Metallica Unlike, say, Nine Inch Nails, which has embraced every facet of the Internet and exploited it to great reviews and returns, the band Metallica carries a reputation for hating the web. Not only did they single-handedly ruin Napster by sui... http://articles.top501.nu/2008/07/06/l...

The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." To say, "Best in the world," "Lowest price in existence,... http://www.websy.net/blog/Advertising/...

'Hype' is now an often used slang word which is short for 'Hyperbole', pronounced 'Hy - per - bul - ee', with the accent on the 'per' (not 'hyperbole' as in 'super- bowl'). The dictionary definition of hyperbole is: Poetic or rhetorical overstatemen... http://www.websy.net/blog/Marketing/20...

The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." To say, "Best in the world," "Lowest price in existence,... http://www.websy.net/blog/Advertising/...