I experienced that the question of when to leave the safe haven of "letterhead, business card and website logo" to start using the created identity for marketing purposes, seems a mystery to many small business owners. At first, it seems the inves... http://www.consensio.com.au/?p=31

Over the years I have developed a different approach to brand building. I am convinced that the old agency model of 'we come in and give you logo, website and some marketing' approach does not work for small/medium enterprises (SME's). 10. Agencie... http://www.consensio.com.au/?p=27