The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever i... http://pool.proximity.be/?p=602

Accounting terminology describes 'goodwill' as that part of business value over and above the value of identifiable business assets. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attribu... http://www.consensio.com.au/archives/20

Consensio has specialised in start-up brands for the local Australian market since 2001. It is evident that successful start-up brands undergo a process of intangible asset development, ideally underwritten by everyone in the organisation. Parts o... http://www.consensio.com.au/archives/17

I am reading 'The Passion of the Western Mind' by Tarnas and try to piece together the obvious argument, that our Western definition of intangible assets is a Platonist understanding of the subject. We strive to match Plato's world view when we de... http://www.consensio.com.au/archives/16

I am trying to clarify the terminology of Intangible Assets (IA). It turns out, that intangibles mean something else to everybody, depending on who you ask. According to NSW's Treasury Department's policy definition "There is currently no Australia... http://www.consensio.com.au/archives/7

Question: What would you do as the head of a company who’s decades-old product has suddenly seen a significant revival in interest among a whole new generation of users? How would you respond if over a half a million people became actively engaged in... http://decisionworld.net/?p=20