All posts from Blog : www.consensio.com.au

Becoming your identity

Submitted :   Sat, May 24 2008, 02:01

I experienced that the question of when to leave the safe haven of "letterhead, business card and website logo" to start using the created identity for marketing purposes, seems a mystery to many small business owners. At first, it seems the inves... http://www.consensio.com.au/?p=31

[More related posts here] tags :  brand ,   clients ,   corporate identity ,   marketing ,   small business ,   SME strategy

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Defining intangible assets

Submitted :   Sat, May 03 2008, 03:40

Intangible assets remain definition bound and thus subjective. In brand and design practice, most professionals don't acknowledge that what they are delivering as business service is considered a difficult return on investment for their clients. ... http://www.consensio.com.au/?p=30

[More related posts here] tags :  accountants ,   definition ,   economic ,   economy ,   goodwill ,   intangible assets ,   lawyers ,   studies ,   terminology

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Ass U Me something

Submitted :   Sat, May 03 2008, 00:12

We are not trained to listen to our own assumptions. In my current workplace , we highlight the dizzying effect of assumptions on our work environment and outcomes. In our rational thinking society, assumptions are part of the philosophy. It goes li... http://www.consensio.com.au/?p=29

[More related posts here] tags :  assume ,   assumption ,   decision ,   economic ,   employees ,   environment ,   learning organisation ,   managers ,   philosophy ,   rational

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Top 10 reasons why agencies fail SME's

Submitted :   Fri, May 02 2008, 23:52

Over the years I have developed a different approach to brand building. I am convinced that the old agency model of 'we come in and give you logo, website and some marketing' approach does not work for small/medium enterprises (SME's). 10. Agencie... http://www.consensio.com.au/?p=27

[More related posts here] tags :  agency ,   brand ,   clients ,   SME strategy ,   top 10 ,   Web 2.0

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Sometimes quantified and rarely qualified

Submitted :   Thu, Mar 27 2008, 03:28

Research has found intangible resources explain performance variation in firms. To be precise, the interaction and combinations of resources create sustainable competitive advantage according to Galbreath & Galvin (2006, 164). However, simply... http://www.consensio.com.au/archives/26

[More related posts here] tags :  brand ,   intangible asset ,   operational strategy ,   Quality ,   quantity ,   stategic management ,   study ,   sustainable competitive advantage

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Consensio Drop-outs- Apologies

Submitted :   Wed, Mar 19 2008, 05:13

Hi, anyone who has subscribed to my RSS feed, sincere apologies, my web host is experiencing severe disruptions and the site is down infrequently. They have promised to fix this so I am hopeful soon we will be back continually. Thanks for checking b... http://www.consensio.com.au/archives/25

[More related posts here] tags :  about

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MINI- Saved From Normality?

Submitted :   Wed, Mar 19 2008, 05:09

The MINI car brand launched their 'Clubman' model yesterday in Perth. There is a dealership monopoly in this town and so it was easy to gather the key stakeholders in one spot from one customer list. And quite a gathering it was. This year the lo... http://www.consensio.com.au/archives/22

[More related posts here] tags :  analysis ,   Audience ,   brand ,   Clubman ,   event ,   event management ,   local ,   Mini ,   product launch ,   reputation

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Better decisions in small firms

Submitted :   Sat, Mar 08 2008, 20:11

As I discussed in my earlier post about the Intangible Asset Value Chain, small firms and start-ups are particularly exposed to the 'chicken and egg' situation. Should they just invest in 'tangible asset' creation and development? And when and how is... http://www.consensio.com.au/archives/21

[More related posts here] tags :  brand ,   consensio ,   decision making strategy ,   intangible asset ,   small business ,   small firms ,   start-up ,   sustainable competitive advantage

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Good Will Hunted

Submitted :   Thu, Mar 06 2008, 07:51

Accounting terminology describes 'goodwill' as that part of business value over and above the value of identifiable business assets. Business goodwill is a key intangible asset that represents the portion of the business value that cannot be attribu... http://www.consensio.com.au/archives/20

[More related posts here] tags :  accounting ,   brands ,   Business ,   goodwill ,   ideas ,   intangible assets ,   theory

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The Intangible Asset Chain for Start-ups

Submitted :   Tue, Mar 04 2008, 22:59

Consensio has specialised in start-up brands for the local Australian market since 2001. It is evident that successful start-up brands undergo a process of intangible asset development, ideally underwritten by everyone in the organisation. Parts o... http://www.consensio.com.au/archives/17

[More related posts here] tags :  brands ,   intangible assets ,   model ,   process ,   start-ups ,   steps ,   sustainable competitive advantage ,   theory

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