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VIDEO: The real reason for the failure of ethanol? Bad marketing!

Posted in : www.depozitul.net

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  Sat, Sep 05 2009, 12:44

Filed under: Ethanol , Flex-Fuel , Green Daily , USA Ethanol promo video - Click above to watch the videos after the break Over the last forty years, corn growers and automakers have repeatedly tried to convince America that ethanol was the solution to our ever growing thirst for petroleum. After all, we could just keep growing our own corn, distilling it into alcohol and pouring it in our tanks and say goodbye to Middle East oil forever. Automakers have built millions of flex-fuel cars and yet somehow, ethanol remains both relatively unavailable and controversial. So why the lack of success for our own home-brewed biofuel? Clearly, as Honda has so disastrously learned in recent days , marketing is much harder than it looks. There is a very fine line between edgy and ridiculous, abject failure. Ethanol marketing folks have so far apparently stood steadfastly on the failure side of that line View post: VIDEO: The real reason for the failure of ethanol... http://www.depozitul.net/2009/09/video...

[More related posts here] tags :  bil cosby ,   ethanol marketing

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