Just What Are Consumers Thinking?

Posted in : www.websy.net    Tue, Apr 15 2008, 04:07

Research would indicate that consumers don't know what they're thinking. According to an article written by Jack Shimell (2002) for Quirk's Marketing Research Review, Consumers make their decisions and react to advertising based more on unconscious ... http://www.websy.net/blog/Advertising/...

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