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The Benefits of Specific Advertising

Posted in : www.websy.net

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  Sat, May 10 2008, 04:18

The great Claude Hopkins (Author of Scientific Advertising) once said, "Platitudes and generalities roll off the human understanding like water from a duck. They leave no impression whatever." To say, "Best in the world," "Lowest price in existence,... http://www.websy.net/blog/Advertising/...

[More related posts here] tags :  Advertising ,   claude hopkins ,   definite statement ,   exaggeration ,   folly ,   generalities ,   grand statements ,   liar ,   light bulb ,   looseness

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