Marketing Term of the Day - "slippage"

Posted in : www.talkinwithtommyd.com    Mon, Feb 04 2008, 07:48

slippage [slip-ij]: - A promotion marketing term that describes when a consumer purchases a product because of an associated incentive, such as a rebate, but does not send in the rebate form. Slippage is difference between the amount of incentives a... http://www.talkinwithtommyd.com/?p=22

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