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SEO should be a standard, instead of profession or industry. Google has already told us how you can get a good rank. The following is the 4 reasons why SEO is not needed: 1. no need to do link exchange People always think link exchange is the most important thing when they are running the website. What's you really need it the wonderful articles which deserve to be quoted by other sites. Keep spamming for link exchange is not the right way to get what you want. 2."content optimization" is not needed A good writer is the best choice. Maybe the surfers found your site through the article which is full of keywords, they can not get their requirements, and then they left. Because no one wants to read the rubbish. The article is written for your visitor instead of search engine. Google will decrease your rank once it finds that the exit rate is high. 3. "content auto-pulisher" is not needed If you did so, you will be throw into sand box immediately. Never try to find... http://www.ardhindie.com/4-reasons-why...