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In the decade or so since the search engine was first invented, the field of Search Engine Optimization has evolved. Some obsolete information and old wives' tales still persist, and these can damage your standings. The myths and obsolete techniques fall into a few broad categories: - Keyword density: There are many number of magic formulas touted on the internet, claiming that if you reach the perfect number of keyword instances per page, your rankings will go up. While you do need to have the keyword somewhere in your text in order to have your stated keywords considered relevant, artificially inflating the number of instances is a bad plan. First, it simply decreases the quality of your content. Second, the search engines may begin classifying your site as too spammy, and actually downgrade your rating. - Tags and META: Loading keywords into your page headers and the meta data of your site is also an old trick that's now likely to get you classified as spammy. Only... http://businessonlinecoach.com/article...